August 24, 2016

Why Project Photography is Essential for the Construction Industry

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As property stakeholders demand increased transparency and accountability, the construction industry embraces project photography as a vital element of the building process. Project photography combines technical excellence in architectural, commercial interior, and fit out photography with creativity to document the full construction process, from site evaluation to finished structures. Project photography by a specialist creates unique high-resolution images by working closely with architects, project management, contractors and subcontractors, and property developers.

A professional and experienced construction project photographer will expertly capture actual site conditions and project development for project management purposes, annual and site reports, as well as investor reports. Investing in professional project photography for construction projects creates a permanent visual record for every stakeholder and for each stage of the project. With professional visual records of construction staging and completion, clients can monitor their return on investment, enforce accountability, and ensure transparency. From initial site investigation and ground works to construction, handover, and buildings in use, project photography documents the entire construction process.

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As well as maintaining a visual record of a project’s development, professional project photography creates valuable marketing collateral for promotional materials. Potential investors are no longer satisfied with digital mock-ups and stock photos in promotional materials without much follow-up during the years between initiating construction and handover of the completed project. By including professional project photography at every stage, project developers not only memorialise important milestones, but also enhance stakeholder confidence.

Including detailed high-resolution images of the project in regularly updated promotional materials and investor reports enhances project PR, and highlights successes and milestones for investors keen to track development. By reinforcing trust and instilling confidence in current and potential investors, project photography provides the construction industry with a valuable tool for maintaining good relationships with its key target markets.

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Project photography helps the construction industry meet stakeholder demands for transparency whilst also monitoring internal processes. By partnering with an expert in architectural, commercial interior, and fit out photography with project experience in Abu Dhabi and Dubai, both UAE construction industry professionals and stakeholders can monitor progress and return on investment without disrupting project development.

For more information on project photography, contact Chris Goldstraw at www.chrisgoldstraw.com.

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